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Hermeneutic Content Analysis: Textual and Audiovisual Analyses within a Mixed Methods Framework

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After completing this chapter, you should be able to

  • recognize the wealth of analytical potential in non-numerical data;
  • describe the basics of qualitative and quantitative content analysis;
  • explain why coding is a central component of qualitative and quantitative content analysis;
  • describe how to apply a mixed methods design on textual material;
  • explain the basic steps of hermeneutic content analysis (HCA);
  • explain two special variants of HCA, thematic analysis with HCA (HCA-T) and causal analysis with HCA (HCA-C); and
  • describe the limitations of HCA and recognize the potential for theoretical and empirical extension.

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