This is an ideal text for advanced courses in research methods and experimental design. It argues that the methodology of quantitative research is a unified discipline with basic notions, procedures and ways of reasoning which can be applied across the social, behavioural and life sciences. Key designs, models and methods in research are covered by leading contributors in their field who seek to explain the fundamentals of the research process to enable the student to understand the broader implications and unifying themes.
We live in an age where data is all about us. We hear of government agencies, corporations and others collecting data to address one question or another. Often the how and why these data are collected is not clearly described. It might look as if there is no underlying design to these studies. Yet, the ability to answer specific questions critically depends on how the data are obtained.
Data represent measurements on characteristics of individuals. Since these ...