Research Basics: Design to Data Analysis in Six Steps offers a fresh and creative approach to the research process based on author James V. Spickard’s decades of teaching experience. Using an intuitive six–step model, readers learn how to craft a research question and then identify a logical process for answering it. Conversational writing and multi–disciplinary examples illuminate the model’s simplicity and power, effectively connecting the “hows” and “whys” behind social science research. Students using this book will learn how to turn their research questions into results.

Interviewing: Deep Talk to Gather Several Types of Data

Type of Data

Talking With People

Reports of acts, behavior, or events

Self-identity

Opinions and attitudes (deeply held)

Personal feelings

Cultural knowledge

Expert knowledge

Experience as it presents itself to consciousness

Data Collection Method

In-depth interviews

X

X

X

X

X

X

Phenomenological interviews

(X)

X

Critical incident interviews

X

(X)

(X)

X

Focus groups

(X)

X

X

As you learned in Chapter 8, surveys are a good way to collect people’s relatively shallow opinions, identities, and reports of behavior. They scratch the surface, but they let you collect data from large numbers of people.

What do you do, though, if you want something deeper: things that are too complex to be captured by check-the-box or single-word responses?

Perhaps you want to learn the details about something that has happened to people. Maybe you want a deep understanding of people’s attitudes toward life. Maybe you want ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles