Research Basics: Design to Data Analysis in Six Steps offers a fresh and creative approach to the research process based on author James V. Spickard’s decades of teaching experience. Using an intuitive six–step model, readers learn how to craft a research question and then identify a logical process for answering it. Conversational writing and multi–disciplinary examples illuminate the model’s simplicity and power, effectively connecting the “hows” and “whys” behind social science research. Students using this book will learn how to turn their research questions into results.

Step 6: Pick a Data Analysis Method

We’ve covered five of the six steps you need to take when you design a research project. You’ve crafted a clear research question, chosen a logical structure for your research, identified the type of data you need, picked an appropriate data collection method, and chosen a good data collection method. Now you have to choose an appropriate data analysis method.

In this chapter, I’ll cover the basic principles of data analysis and then show you some ways to analyze data: first quantitatively and then qualitatively. Remember from the opening chapters that quantitative and qualitative do not refer to different kinds of research: They are different kinds of data analysis. Deciding how you will analyze your data is the ...

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