Research Basics: Design to Data Analysis in Six Steps offers a fresh and creative approach to the research process based on author James V. Spickard’s decades of teaching experience. Using an intuitive six–step model, readers learn how to craft a research question and then identify a logical process for answering it. Conversational writing and multi–disciplinary examples illuminate the model’s simplicity and power, effectively connecting the “hows” and “whys” behind social science research. Students using this book will learn how to turn their research questions into results.

Step 3: Identify the Type of Data You Need

You’ve developed a good research question and have chosen a logical structure for your project. Now you have to figure out what type of data you need to find. Each research question asks for a different type of data. Some questions ask you to focus on acts and behavior: what people, animals, and other things do. Others ask you to focus on beliefs and attitudes: what people (though probably not animals and plants) think. Still others—and here I’ll focus on the social sciences—look for such things as personal feelings, psychological traits, or hidden social patterns. Each of these is a different type of data. You need to figure out what type of data your research ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles