In this fully updated and expanded Second Edition, Carol Grbich provides a guide through current issues in the analysis of qualitative data. Packed with detailed examples, a glossary, further reading lists and a section on writing up, this easy to read text is exactly what you need to get you started in qualitative research. The new edition covers analytical approaches including: Grounded theory Classical, existential and hermeneutic phenomenology Feminist research including memory work Classical, auto- and cyberethnography as well as ethnodrama Content, narrative, conversation and discourse analysis Visual interpretation Semiotic, structural and poststructural analyses A one-stop-shop for students new to qualitative data analysis!

Conversation analysis

Conversation analysis

The central goal of conversation analysis is the exploration, through the use of the spoken word, of the procedures that speakers use to communicate in a variety of socially mediated situations. Your analysis needs to focus on the forms of exchange in naturally occurring conversation sets and how any accompanying visuals and non-verbal interaction add to this.

Key Points

  • Transcriptions of naturally occurring conversations form the substance of the data in conversation analysis
  • Identification and discussion of the'devices'used by participants in the communication process provides the major focus
  • Structures and social systems are reflected in interactive behaviours
  • Analytical approaches include
    • exploring the mundane in everyday conversations
    • reading the language of environmental settings
    • understanding chat room conversation


When to use: When you have access to naturally occurring conversations ...

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