In this fully updated and expanded Second Edition, Carol Grbich provides a guide through current issues in the analysis of qualitative data. Packed with detailed examples, a glossary, further reading lists and a section on writing up, this easy to read text is exactly what you need to get you started in qualitative research. The new edition covers analytical approaches including: Grounded theory Classical, existential and hermeneutic phenomenology Feminist research including memory work Classical, auto- and cyberethnography as well as ethnodrama Content, narrative, conversation and discourse analysis Visual interpretation Semiotic, structural and poststructural analyses A one-stop-shop for students new to qualitative data analysis!

Content analysis of visual documents

Content analysis of visual documents

This process of understanding and interpreting the world uses visual images rather than words and these images are seen as reflections of reality in particular contexts. This chapter will look at four forms of visual analysis: ethnographic visual analysis, historical analysis through iconography and iconology,structuralist and finally poststructuralist analyses of visual images.

Key Points

  • Visual images, either alone or in conjunction with other data, provide a rich source of research information
  • Depending on your research question, any of the following analytic approaches may be useful
    • ethnographic content analysis
    • historical (iconography and iconology) analysis,or
    • semiotic structural or post structural analysis

Visual data

Visual records fall into three groupings.

  • Visual records currently in existence, such as:

    • film
    • newspaper images
    • artwork (paintings, posters, cartoons)
    • computer ...
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