In this fully updated and expanded Second Edition, Carol Grbich provides a guide through current issues in the analysis of qualitative data. Packed with detailed examples, a glossary, further reading lists and a section on writing up, this easy to read text is exactly what you need to get you started in qualitative research. The new edition covers analytical approaches including: Grounded theory Classical, existential and hermeneutic phenomenology Feminist research including memory work Classical, auto- and cyberethnography as well as ethnodrama Content, narrative, conversation and discourse analysis Visual interpretation Semiotic, structural and poststructural analyses A one-stop-shop for students new to qualitative data analysis!

Content analysis of texts

Content analysis of texts

In this chapter you will be introduced to two major forms of content analysis: the enumerative version with its focus on researcher imposition of categories and the use of computer tools such as word frequencies and key words in context, and ethnographic content analysis, where culture and context are important interpretive aspects and both enumerative and thematic analysis can be undertaken.In content analysis'documents'can include written texts,audio and visual media.

Key Points

  • Content analysis requires up-front decisions regarding:
    • analytic techniques (enumerative/ethnographic/combined approaches)
    • the size and aspects of the data set to be analysed
    • sampling approaches
    • any predesigned protocols
    • any inter-rater reliability


When to use: When you have large sets of existing written or visual documentation which require analysis.

Type of research questions best ...

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