In this fully updated and expanded Second Edition, Carol Grbich provides a guide through current issues in the analysis of qualitative data. Packed with detailed examples, a glossary, further reading lists and a section on writing up, this easy to read text is exactly what you need to get you started in qualitative research. The new edition covers analytical approaches including: Grounded theory Classical, existential and hermeneutic phenomenology Feminist research including memory work Classical, auto- and cyberethnography as well as ethnodrama Content, narrative, conversation and discourse analysis Visual interpretation Semiotic, structural and poststructural analyses A one-stop-shop for students new to qualitative data analysis!

Cyber ethnography and e-research

Cyber ethnography and e-research

Cyber ethnography is a recent development in qualitative research involving the exploration of the development of digitally mediated identities within existing online communities.

Key Points

  • Cyber ethnography is one of the newer forms of qualitative data collection
  • There are complex issues of access, ethics and analysis to be addressed
  • Data is rhizomatic (goes off in unpredictable directions)
  • The use of avatars creates multiple personae

When to use: When internet interaction is to be examined or the internet used.

Type of research questions best suited: What are the forms of content, interaction and communication at a particular site or sites? How do individuals respond to particular issues? How do people construct, present and negotiate themselves in online forums?

Strengths: Collects ‘real’ data as it occurs with minimal influence from ...

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