In this fully updated and expanded Second Edition, Carol Grbich provides a guide through current issues in the analysis of qualitative data. Packed with detailed examples, a glossary, further reading lists and a section on writing up, this easy to read text is exactly what you need to get you started in qualitative research. The new edition covers analytical approaches including: Grounded theory Classical, existential and hermeneutic phenomenology Feminist research including memory work Classical, auto- and cyberethnography as well as ethnodrama Content, narrative, conversation and discourse analysis Visual interpretation Semiotic, structural and poststructural analyses A one-stop-shop for students new to qualitative data analysis!



Current moves have been away from the extreme realist position of researchers as neutral observers, which can sometimes be seen in classical and critical ethnographies where you stand apart from the setting and meticulously document the culture in an ‘objective’ manner through observations, interviews and the examination of existing documentation.This chapter follows autoethnography, a highly subjective approach where you as researcher become the major focus of data collection within particular cultural contexts.

Key Points

  • Your experiences are the main focus of the research study
  • An in-depth analysis of your activities, feelings and emotions within particular cultural contexts is facilitated by this approach
  • You need a well-developed capacity for critical reflexivity in order to avoid the pitfalls of self-indulgence
  • Your capacity to present data innovatively and to create an ...
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