In this fully updated and expanded Second Edition, Carol Grbich provides a guide through current issues in the analysis of qualitative data. Packed with detailed examples, a glossary, further reading lists and a section on writing up, this easy to read text is exactly what you need to get you started in qualitative research. The new edition covers analytical approaches including: Grounded theory Classical, existential and hermeneutic phenomenology Feminist research including memory work Classical, auto- and cyberethnography as well as ethnodrama Content, narrative, conversation and discourse analysis Visual interpretation Semiotic, structural and poststructural analyses A one-stop-shop for students new to qualitative data analysis!

Classical ethnography

Classical ethnography

In this chapter, a traditional ethnographic approach -classical ethnography, which has its origins in anthropology-will be discussed and the techniques of creating summaries, taxonomies, typologies, domain analysis, event analysis and social network analysis will be demonstrated for you.

Key Points

  • Background and purpose of classical ethnography
  • Analytical tools
    • observation summaries
    • cultural domain analysis (the interconnected groupings of a culture)
    • freelists (identifying what fits into a domain)
    • pilesorts (identifying the internal structure of a domain)
    • triads (identifying the hierarchies within a domain)
    • taxonomies (organisation of knowledge into discrete categories)
    • typologies (classification within groups)
    • frame analysis (deliberate imposition of frames on the data)
    • social network analysis (identification of social relationships)
    • event analysis (intensive analysis of a key event)


When to use: When you want to describe ...

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