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Chapter 7 | Response Error

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Response Error

Response error and frame error do not relate to how a survey is administered to respondents; they relate to who the respondents are. Hence, these errors are conceptually distinct from measurement error. … Measurement error may well be just one contributor to overall error or total error. Thus, focusing on measurement error while neglecting other types of error is an important concern. [Response error] may well overwhelm other types of error.

Madhu, Viswanathan, 2005

Broadly speaking, response error results from one or more of these events in the survey process: (1) measuring of the wrong thing, (2) incorrect or biased measurement, or (3) variability due to poorly designed survey instruments (Datka & Frankel, 1991). Measurement of the wrong things and poorly designed survey instruments are ...

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