KEY FEATURES: A student-friendly writing style makes the content more approachable for readers to retain. Personal stories from fellows of the Association of Psychological Science (APS) convey to readers that even the most distinguished experts make mistakes that can be avoided through examination. Critical thinking questions give students the opportunity to reflect on preceding essays. Stories from all areas of psychology appeal to learners beyond subfields of psychology.

How Do We Compare Sensory or Hedonic Intensities Across Groups?

How Do We Compare Sensory or Hedonic Intensities Across Groups?

Linda M. Bartoshuk Derek J. Snyder

Our laboratory studies the health impact of differences in taste perception. We measure these differences by asking people to rate the intensity (i.e., how strong is it?) and palatability (i.e., how much do you like it?) of food-related stimuli.

Our early studies focused on taste modifiers. For example, lemons taste sour, but if you taste a lemon and then eat miracle fruit (an African berry that can be purchased online), the lemon will taste sweet and less sour. S.S. Stevens (1955) advocated using intensity ratings with ratio properties (i.e., a sensation twice as strong is assigned a number twice ...

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