KEY FEATURES: A student-friendly writing style makes the content more approachable for readers to retain. Personal stories from fellows of the Association of Psychological Science (APS) convey to readers that even the most distinguished experts make mistakes that can be avoided through examination. Critical thinking questions give students the opportunity to reflect on preceding essays. Stories from all areas of psychology appeal to learners beyond subfields of psychology.

New Fields, New Errors: Breaking Rules Every Researcher Should Know

New Fields, New Errors: Breaking Rules Every Researcher Should Know

Robert A. Baron

Let me start with an admission: I have had an unusual (some might say “weird”) career. I began in social psychology, my first and most lasting love, moved into industrial and organizational (I/O) psychology, and from there into a branch of management known as organizational behavior. Now, I have found a new identity in the field of entrepreneurship—partly because I started and ran my own company, one that was based on my own research. The point of these ramblings is to indicate that I have made errors as a researcher in all these fields. So, in a sense, I could be judged “guilty, guilty, guilty” and ...

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