KEY FEATURES: A student-friendly writing style makes the content more approachable for readers to retain. Personal stories from fellows of the Association of Psychological Science (APS) convey to readers that even the most distinguished experts make mistakes that can be avoided through examination. Critical thinking questions give students the opportunity to reflect on preceding essays. Stories from all areas of psychology appeal to learners beyond subfields of psychology.

Be as Careful After Your Study is Run as You Are Before

Be as Careful After Your Study is Run as You Are Before

Richard E. Petty

A critical aspect of engaging in scientific work is being extremely careful. Whether you are mixing chemicals or psychological ingredients, you want to do it with the utmost diligence so you can provide the strongest test of your hypothesis. Hours and hours are spent prior to the implementation of most studies in an attempt to get the materials (independent and dependent variables) just right so that they represent the constructs of interest. Against this background, the research mistake I describe has to do with the importance of being just as careful after the data are collected. The mistake I describe is one that stands ...

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