What are the essentials for undergraduates and postgraduates engaged in quantitative and qualitative research? How can the gap between formulating a research question and carrying out research be bridged? This accessible, well-judged text provides students with a matchless introduction to generic research skills. It is uncluttered, direct and unpatronizing. Key features of the book are: - Accessibility - Clarification of key issues and problem solving guidance - Demonstration of the importance of interplay between theory and research - Realism in defining essential research issues and the problems that researchers encounter. `It is not the case that anyone can do social research", most research requires training. Here Malcolm Williams provides such training.. Helpful and often humorous' - Roger Sapsford, University of Teesside"

Questionnaire Design

In this chapter:

  • Context
  • Content
  • Appearance
  • Asking about attitudes, beliefs and behaviour
  • How to begin
  • Types of question and question wording
  • Questionnaire layout and contingency questions
  • Piloting and testing

This chapter introduces some of the principles and techniques of questionnaire design. The design of the questionnaire itself should not be approached independently, but seen as integral to the successful design of the survey, and this includes anticipating how one might analyse the responses obtained. Good questionnaire design is about maximizing the validity and reliability of the survey. I recall proudly showing my first questionnaire to my research methods lecturer and asking him if it would tell me what I wanted to know. Ever diplomatic, he replied, ‘Well, it'll tell you something The survey asked a lot of questions, but few really measured ...

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