What are the essentials for undergraduates and postgraduates engaged in quantitative and qualitative research? How can the gap between formulating a research question and carrying out research be bridged? This accessible, well-judged text provides students with a matchless introduction to generic research skills. It is uncluttered, direct and unpatronizing. Key features of the book are: - Accessibility - Clarification of key issues and problem solving guidance - Demonstration of the importance of interplay between theory and research - Realism in defining essential research issues and the problems that researchers encounter. `It is not the case that anyone can do social research", most research requires training. Here Malcolm Williams provides such training.. Helpful and often humorous' - Roger Sapsford, University of Teesside"

Selecting and Sampling

In this chapter:

  • Selecting, sampling and typicality
  • Sampling in social surveys
  • Censuses
  • Probability samples
  • Sample size
  • Non-probability sampling
  • Selecting and sampling in interpretive research

Selecting, sampling and typicality

Issues of sampling are so often seen as a matter for survey research, but this is to lose sight of the wider issue of selection in all approaches. The decision about what to research is very often closely tied to decisions about who to research and this is equally the case in interpretive research.

All research makes claims about the way the social world is. This may be anthropological claims about what a social group or society is like, or it may be that researchers wish to explain a phenomenon in society, or make some kinds of predictions about, say, the results of elections, the ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles