Summary
Contents
'The book is a good introduction, with practical examples and suggestions as to log-log plotting. There is even a footnote reminding one of the basic arithmetic of logarithms! There are examples, validity studies and several suggestions as to the value of line marking as a questionnaire response mode. In all a valuable informative addition to an important series.' -- Quantitative Sociology Newsletter
Introduction to the Magnitude Scaling of Social Judgments
Introduction to the Magnitude Scaling of Social Judgments
The measurement technique most commonly used by social and behavioral scientists to determine the direction and strength of people's beliefs and preferences is one or another form of category scaling in which a respondent rates an item or expresses a judgment by selecting one ...