What is qualitative secondary analysis? How can it be most effectively applied in social research? This timely and accomplished book offers readers a well informed, reliable guide to all aspects of qualitative secondary analysis. The book: Defines secondary analysis. Distinguishes between quantitative and qualitative secondary analysis. Maps the main types of qualitative secondary analysis. Covers the key ethical and legal issues. Offers a practical guide to effective research. Sets the agenda for future developments in the subject. Written by an experienced researcher and teacher with a background in sociology, the book is a comprehensive and invaluable introduction to this growing field of social research.

Telephone and Computer-assisted Polling

Telephone polling, still probably the dominant data collection method in commercial research, uses special sampling and usually computer techniques to administer quantitative survey interviews at a distance, and is one of several electronic aids for the social researcher.

Section Outline: Attractions of telephone polling. Most common method in USA, less so in Britain. Sampling: Random Digit Dialling. Other technological innovations: multiple dialling; CATI; CAPI; ‘watches’. Mobiles and answer-phones. Interaction in phone interviewing. Contacting the ‘right’ person. Ethics of intrusion. Shifts to internet polling?

Interviewing people over the phone sounds quite a good idea. The researchers can stay in one place, and save time and money on chasing up the addresses of the people whom they wish to interview. Supervision of those asking the questions ...

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