What is qualitative secondary analysis? How can it be most effectively applied in social research? This timely and accomplished book offers readers a well informed, reliable guide to all aspects of qualitative secondary analysis. The book: Defines secondary analysis. Distinguishes between quantitative and qualitative secondary analysis. Maps the main types of qualitative secondary analysis. Covers the key ethical and legal issues. Offers a practical guide to effective research. Sets the agenda for future developments in the subject. Written by an experienced researcher and teacher with a background in sociology, the book is a comprehensive and invaluable introduction to this growing field of social research.

Social Surveys

Social surveys collect mainly quantitative but also qualitative data from (usually representative) samples of people, by means of their verbal responses to uniform sets of systematic, structured questions presented either by interviewers or in self-completion questionnaires.

Section Outline: Current status of survey research. Surveys involve standardisation, a sample and codifiable data. Types of social survey. Hypotheses and operationalisation. Pre-tests and pilots. Sample designs and workloads. Interviewer training and briefing. Contracting out the fieldwork. Pre-fieldwork checks. Interviewing, fieldwork management and response rates.

Social surveys are one of the most widely used social science tools, and through market research and opinion polling, have become recognised parts of contemporary life. Within their own frame of reference, properly conducted surveys are effective means of collecting data (although other paradigms reject ...

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