What is qualitative secondary analysis? How can it be most effectively applied in social research? This timely and accomplished book offers readers a well informed, reliable guide to all aspects of qualitative secondary analysis. The book: Defines secondary analysis. Distinguishes between quantitative and qualitative secondary analysis. Maps the main types of qualitative secondary analysis. Covers the key ethical and legal issues. Offers a practical guide to effective research. Sets the agenda for future developments in the subject. Written by an experienced researcher and teacher with a background in sociology, the book is a comprehensive and invaluable introduction to this growing field of social research.

Content Analysis

Content analysis seeks to demonstrate the meaning of written or visual sources (like newspapers and advertisements) by systematically allocating their content to pre-determined, detailed categories, and then both quantifying and interpreting the outcomes.

Section Outline: Content analysis used to analyse written and visual ‘texts’, including field notes. Counting versus interpreting. Example: conventions in newspaper ‘coverage’. Designing content analysis research. Alternative models of the media: audience influence; political bias; commercial operations. Electronic media. Content analysis in undergraduate dissertations. Manifest and latent content.

Content analysis is one of the more important, and under-rated, research methods. It was originally a quantitative way of evaluating written texts, particularly newspaper ‘stories’. This was extended to apply to literature, autobiography and other documents (Documentary Methods), and to films, TV, video and ...

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