Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The multimedia courseware provides tutorial work on sampling, basic statistics, and techniques for seeking information from databases and other sources. The statistics modules can be used as either part of a detective games or directly in teaching and learning. Brief video lessons in SPSS, using real datasets, are also a feature of the CD-ROM. Why would you choose Introduction to Quantitative Research Methods - It is theoretical, providing a concise overview of issues of quantitative research - It is practical, providing case studies that exemplify the different ways of research is conducted in the social sciences (ranging from psychology to sociology, politics and media) - It is educational, providing practical vignettes, and chapter highlights for revision - It is integrative, producing a typology of different ways of conducting quantitative research methods - It is international, providing case studies from a range of countries - It is innovative, providing multimedia tutorials on generic research and statistical skills - It is clear, concise and accessible.

Defining the Inquiry

‘Then how do you know?’

‘I never guess’

Sherlock Holmes, The Sign of Four

Sherlock Holmes realized that what often led the police of his day astray was their tendency to adopt theories of a crime based on the wrong facts. There is nothing more deceptive than an obvious fact, says Holmes.

‘By an examination of the ground I gained the trifling details which ...

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