Rosaline Barbour draws on her extensive teaching experience to provide a clear, user-friendly introduction to the craft of doing qualitative research. Each chapter includes examples of real-life qualitative data and a range of exercises to help students get a feel for the process of generating and analysing qualitative data.

Focus groups

Aims

  • This chapter provides guidance as to when it is appropriate to use focus groups.
  • It will equip the reader to effectively plan focus group studies, paying particular attention to the practicalities involved (including hints on recording and transcription, choosing settings, sampling and group composition).
  • The reader is given detailed advice on the development and use of focus group topic guides, group exercises and stimulus materials.
  • The importance of planning is explained and pilot work is recommended – both in relation to selecting questions and stimulus materials.
  • Specific guidance is provided as to how attentive moderating can help to anticipate challenges in analyzing focus group data.
  • Advice is provided on how to refine and use research designs in order to enhance the comparative and, hence, analytical strength of ...
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