How do quantitative methods help us to acquire knowledge of the real world? What are the ‘do's’ and ‘don'ts’ of effective quantitative research? This book provides students with a novel and useful resource for doing quantitative research. It offers students a guide on how to: interpret the complex reality of the social world; achieve effective measurement; understand the use of official statistics; use social surveys; understand probability and quantitative reasoning; interpret measurements; apply linear modelling; understand simulation and neural nets; and integrate quantitative and qualitative modelling in the research process. Jargon-free and written with the needs of students in mind, the book will be required reading for students interested in using quantitative research methods.

Measuring the Complex World: The Character of Social Surveys

In Chapter 3 the idea of the case-variable matrix was introduced in a preliminary fashion. We can return to that idea as one of the components in the process of defining the nature of a social survey. Marsh defines a social survey as:

an investigation ...

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