This innovative text provides theoretical justifications and practical roadmap for combining online and offline ethnographic methods. Covers the entire research process from initiating your project to collecting data, to analysis and sharing your results. A chapter on ethics provides information on Institutional Review Boards and research practicalities as well as exercises around positionality and a framework for ethics as addressed in each further chapter. Writing exercises provide students with a thoughtful way to engage with the text. Extensive references to primary sources provide readers with a rich background on various applications and theories behind the recommendations in the text.