In addition to hundreds of new references features new to this edition include: a comprehensive introduction to qualitative methods including a review of existing computer applications for collecting and analyzing data; the latest information about the use of computers and online research techniques, including the use of the Internet to locate actual research instruments and journal articles; updated coverage on new scales, internal and external validity, and new analytic techniques with extensive references on each; abstracts, citations and subject groupings by measurement tool of the last five years of the American Sociological Review, Social Psychology Quarterly, and the American Journal of Sociology; extensive coverage of how to prepare manuscripts for publication, including a list of all journals covered by Sociological Abstracts along with the editorial office address and URL for each entry; new coverage of ethical issues; expansion of social indicators to include international coverage; discussion of the importance of policy research with presentation and discussion of specific models as an adjunct to both applied and basic research techniques; and the addition of an index to facilitate the reader's ability to quickly locate a topic.

Scales of Attitudes, Values, and Norms

Scales of Attitudes, Values, and Norms

This section includes selected attitude and value scales that revolve around current interests and concerns. In the1960s and early 1970s, as the counterculture movement gained momentum, much attention was focused on alienation. Sociologists responded to demand, and research interest increased using the Srole Anomia Scale, the Dean Alienation Scale, and many others still in use today. Although the interest in alienation has lessened, related feelings of powerlessness remain as big government, big business, big religion, big labor, and big cities seem to dominate human life. For this reason, the Neal ...

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