In addition to hundreds of new references features new to this edition include: a comprehensive introduction to qualitative methods including a review of existing computer applications for collecting and analyzing data; the latest information about the use of computers and online research techniques, including the use of the Internet to locate actual research instruments and journal articles; updated coverage on new scales, internal and external validity, and new analytic techniques with extensive references on each; abstracts, citations and subject groupings by measurement tool of the last five years of the American Sociological Review, Social Psychology Quarterly, and the American Journal of Sociology; extensive coverage of how to prepare manuscripts for publication, including a list of all journals covered by Sociological Abstracts along with the editorial office address and URL for each entry; new coverage of ethical issues; expansion of social indicators to include international coverage; discussion of the importance of policy research with presentation and discussion of specific models as an adjunct to both applied and basic research techniques; and the addition of an index to facilitate the reader's ability to quickly locate a topic.

A Comparison of Telephone Surveys with Personal Interviews

A Comparison of Telephone Surveys with Personal Interviews

The development of telephone interviews and procedures for sampling households by means of random-digit dialing may be the most important innovation in survey research since the introduction of multistage probability sampling. Comparisons of telephone surveys with personal interviews raise several important questions.

1. Are telephone responses as reliable andas validas those given in personal interviews? There is no simple answer to this question, even when all conditions of sample and survey content are held constant—and that is almost impossible. Hard data are available, however, in regard to such ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles