In addition to hundreds of new references features new to this edition include: a comprehensive introduction to qualitative methods including a review of existing computer applications for collecting and analyzing data; the latest information about the use of computers and online research techniques, including the use of the Internet to locate actual research instruments and journal articles; updated coverage on new scales, internal and external validity, and new analytic techniques with extensive references on each; abstracts, citations and subject groupings by measurement tool of the last five years of the American Sociological Review, Social Psychology Quarterly, and the American Journal of Sociology; extensive coverage of how to prepare manuscripts for publication, including a list of all journals covered by Sociological Abstracts along with the editorial office address and URL for each entry; new coverage of ethical issues; expansion of social indicators to include international coverage; discussion of the importance of policy research with presentation and discussion of specific models as an adjunct to both applied and basic research techniques; and the addition of an index to facilitate the reader's ability to quickly locate a topic.

Description of and Instructions for Preparation of a Telephone Interview Survey

Description of and Instructions for Preparation of a Telephone Interview Survey

With increasing frequency, social science researchers are utilizing the telephone for social investigation. Among the reasons for this trend are the following:

  • Almost all residences in the United States now have telephones. It is estimated that almost100% of all persons in a cross-sectional sample can be reached by telephone. The probability of social class bias stemming from telephone availability has greatly diminished (Dillman, 1978).
  • Personal interview costs have risen greatly, and telephone surveys can be made at significantly lower costs—in some cases, only 45% to 65% of personal ...
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