Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. The book examines every facet of focus group research, from selection and recruitment of group participants, to the selection of a moderator, to conduct of the interviews, through the analysis of focus group data.

Conducting the Focus Group

In the previous chapter, we discussed the role of the moderator and some general strategies for conducting focus groups. These strategies include the leadership style, degree of structure, and sequencing of questions that are most appropriate for a given research situation. The focus group research ...

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