The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

Focus Groups As A Qualitative Method

At present, the two principal means of collecting qualitative data in the social sciences are participant observation, which typically occurs in groups, and open-ended interviews, which typically occur with individuals. As group interviews, focus groups not only occupy an intermediate position between these other qualitative methods but also possess a ...

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