Learning ObjectivesAfter reading this chapter, you should be able to1. Discuss the basic types and functions of marketing research.2. Identify marketing research studies that can be used in making marketing decisions.3. Discuss how marketing research has evolved since 1879.4. Describe the marketing research industry as it exists today.5. Discuss the emerging trends in marketing research. Looks like you do not have access to this content. Login Don’t know how to login?