Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.

The Future of Web Surveys

INTRODUCTORY CASE: Recruiting the Dutch Leisure Panel via social networks

In 2009, three universities in the Netherlands had the idea of building their own panel. By asking their students to recruit panel members, they thought they could easily build a volunteer panel that they could use for cheap and easy data collection. This idea came from the rise of social network sites, with people getting used to sharing information via social networks, and the ease with which you can conduct an online survey. Social media sites and the sharing of information online are popular; why not ask 4500 students if they can recruit people in their network? Students received an email with the request to forward the email to their ...

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