Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.

Making Data Available to Others

14.1 Introduction: Why open data?

Once you have collected your data and finished a report, you are not quite finished. It would be a loss if you would not make the data available to others. You should at least make sure that your data are usable for your colleagues. One day you might be sick or you might leave the company, and someone else needs to be able to understand the data that you have collected. In addition, it would be great if others could profit from the information obtained in your survey as well. This not only contributes to the transparency of survey research, it also provides an additional return on investments through further use of the data. ...

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