Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.

Reporting Survey Results

INTRODUCTORY CASE: Visualization variable

In 2012 members of the Dutch Leisure Panel ( were given a questionnaire on social integration and leisure.

One of the questions in this survey asked respondents to rate how satisfied they were with the amount of free time they had on a scale of one to ten. Once the data were collected the researcher had to present these data with a graph in a written report.

With what type of graph would you present the answers to this question?

  • A pie chart,
  • A bar chart,
  • A histogram.

13.1 Introduction

Once the survey data are collected and analysed the next step is to report the results. This is perhaps the most important part of the survey research process since it is here that the ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles