Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.


INTRODUCTORY CASE: Example of a fieldwork schedule

Week 1
  • Research objectives
  • Literature review
  • Planning
Week 2
  • Literature review
  • Communication of research objectives with people involved
Week 3
  • Decide upon operationalization (mode, sampling frame, sampling procedure, potential respondents)
  • Design questionnaire
Week 4
  • Finish questionnaire
  • Program online survey instrument
  • Test questionnaire by people involved
Week 5
  • Pretest/pilot questionnaire
  • Prepare survey invitations
Week 6Fieldwork
Week 7
  • End of fieldwork
  • Data cleaning
Week 8Data analysis
Week 9Draft of research report (peer reading of report)
Week 10Publish research paper

10.1 Introduction

Online surveys have the potential for fast turnaround. In online surveys where respondents are invited via email, the bulk normally returns within a couple of days. This has greatly increased and speeded up survey data collection. We seem to collect data at such a high pace that we tend to lack time for analysing the collected data. Although online surveying can be ...

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