Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.

Selecting Survey Software

INTRODUCTORY CASE: Choosing survey software for the Dutch Leisure Panel

One major issue for the design of our Leisure Panel was which survey software to work with. Our university had developed its own survey software, which was available for free. The software was very basic and looked a little outdated, but it was free and IT staff could implement new survey tools on demand. Professional software was fancy and contained many features, but it was expensive and we would always be dependent on an external agency in case of any problems we might run into. Open source survey software such as Lime Survey did not seem to be a good option, since the survey still needed to be hosted.

We decided to ...

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