Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.

Incentives for Respondents

INTRODUCTORY CASE: The Dutch Leisure Panel

In an incentive experiment, 1000 students were randomly divided into three groups: one group received an announcement letter by regular mail with a €5 cash incentive, one group received an announcement letter with a lottery ticket for the Dutch National lottery (costs were €3 per ticket) and one group received an announcement letter without incentive.

The incentive significantly boosted response rates: 7 per cent versus 3 per cent in the no incentive condition (Chi-Square = 7.59, P < 0.01, N = 1000). There was no significant difference in effect between the €5 cash incentive and the lottery incentive group (both had a response rate of 7 per cent). Of course, the lottery incentive was less expensive than ...

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