Summary
Contents
Subject index
Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.
Using a Panel in Your Research
Using a Panel in Your Research
INTRODUCTORY CASE: Panel recruitment via Facebook
In an experiment on the effectiveness of using social network sites for panel recruitment, we placed an ad on Dutch Facebook users’ personal pages (Toepoel, 2011). The ad contained a link to the recruitment questionnaire for the Leisure Panel. The age selection was 16 and older. The advertisement was placed more than 2.6 million times. These views resulted in only 551 clicks, with the ratio clicks/view being only 0.0002 per cent. Unfortunately, a large number of people only clicked on the ad, but did not start the questionnaire. The number of people starting the questionnaire was 54, which is about 10 per cent of the people clicking on the ad. In the ...
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