Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.

Ethical Considerations

INTRODUCTORY CASE: Academic fraud, the case of Diederik Stapel

In 2011, Tilburg University suspended Stapel, a prominent social psychologist, for fabricating and manipulating data on which many of his and his co-authors’ published papers were based. The Levelt committee, which investigated the fraud, pointed to three unidentified ‘young researchers’ as the whistleblowers for the case. They spent months making observations of Stapel and his work before they went to the chair of their Department of Social Psychology, who was one of Stapel’s close friends. The committee’s report also cites two professors who claim they had previously seen examples of Stapel’s data that were ‘too good to be true’, but neither had taken action. Stapel’s most recent and now probably best-known study found ...

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