Focus groups are an ever popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides practical advice on planning and organizing successful groups. Rose Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analysing data.

Introducing Focus Groups

Chapter objectives

After reading this chapter, you should

  • have a definition of focus groups;
  • understand the plan of the book;
  • know the historical antecedents of the current use of focus groups; and
  • see the claims that are made in focus.

Although this book is intended as a spur to creative and thoughtful use of focus groups in research, there is always a danger that one ends up contributing, ...

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