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Introducing Focus Groups

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Introducing Focus Groups

Chapter objectives

After reading this chapter, you should

  • have a definition of focus groups;
  • understand the plan of the book;
  • know the historical antecedents of the current use of focus groups; and
  • see the claims that are made in focus.

Although this book is intended as a spur to creative and thoughtful use of focus groups in research, there is always a danger that one ends up contributing, ...

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