How can Transferable Skills be Marketed Effectively to Enhance Employability?

Chapter Overview

This chapter, contributed by Dr Dawn Duke, addresses:

• Effective communication with a range of audiences within and outside the academy
• Common mistakes and how to avoid them
• Demonstration of skills in CVs and interviews

Marketing your skills, especially your transferable skills, is essential for building networks and opening up opportunities. The key to success lies primarily in how you communicate your skills, experience and research to others. You will need to be able to identify what your specific audience cares about and adapt your communication technique to suit each unique situation. It is a matter of tailoring your message so that it best resonates with your target audience. This chapter will discuss how to develop the skills ...