points, the goal of which is to make optimum use of resources that are typically very limited, while ensuring that the final product -- the data -- is of high reliability and validity. Key Features: A comprehensive section on internet surveys, their methodology, summary of experiences and practices to date and how internet surveys interface with more traditional methods. Changes in telephone survey design and data collection procedures due to rising nonresponse rates (this will include combined methods of data collection and the use of respondent incentives) and call screening (and other) technologies. The increase use of web sites and package programs for variance estimation, data analysis and data dissemination.

Questionnaire Design: Writing the Questions

The survey questionnaire is the conduit through which information flows from the world of everyday behavior and opinion into the world of research and analysis; it is our link to the phenomena we wish to study. The focus of Chapters 4 to 6 is on how to transform ...

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