points, the goal of which is to make optimum use of resources that are typically very limited, while ensuring that the final product -- the data -- is of high reliability and validity. Key Features: A comprehensive section on internet surveys, their methodology, summary of experiences and practices to date and how internet surveys interface with more traditional methods. Changes in telephone survey design and data collection procedures due to rising nonresponse rates (this will include combined methods of data collection and the use of respondent incentives) and call screening (and other) technologies. The increase use of web sites and package programs for variance estimation, data analysis and data dissemination.

Stages of a Survey

The five general stages in the development and completion of a survey, as shown in Exhibit 2.1, are

  • Survey design and preliminary planning
  • Pretesting
  • Final survey design and planning
  • Data collection
  • Data coding, data-file construction, analysis, and final report

This chapter discusses the decisions called for at each of the five stages. The following are especially critical points in the design and ...

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