points, the goal of which is to make optimum use of resources that are typically very limited, while ensuring that the final product -- the data -- is of high reliability and validity. Key Features: A comprehensive section on internet surveys, their methodology, summary of experiences and practices to date and how internet surveys interface with more traditional methods. Changes in telephone survey design and data collection procedures due to rising nonresponse rates (this will include combined methods of data collection and the use of respondent incentives) and call screening (and other) technologies. The increase use of web sites and package programs for variance estimation, data analysis and data dissemination.

An Introduction to Surveys and to This Book

It would be difficult to name another social science method that has so quickly and pervasively penetrated our society as the sample survey. In less than two generations, the notion of relying on relatively small probability samples to measure, among other things, public attitudes and ...

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