Summary
Contents
Subject index
Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more than a “how-to” guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making—from setting the basic features of the survey design to implementing instrument development, testing, and data collection. The new edition covers new developments in data collection technologies, provides a more comprehensive treatment of questionnaire development and pretesting, and includes completely new chapters on sample design and selection.
Methodology Appendix 3: Cognitive Interviewing Workshop
Cognitive interviewers work with respondents to identify survey questions that are not understood as expected or that cause respondents difficulties when trying to answer them. Often it is also possible to learn something about the reasons that particular problems occur.
In this appendix, we work through the steps necessary to conduct cognitive interviews that are effective in detecting problems. First, we review each of the major cognitive interview techniques. Then, we show examples of how these techniques can uncover problems that occur in different kinds of survey questions. At that point, we describe how to use this knowledge to develop a cognitive interview pretest protocol and provide guidelines for conducting cognitive interviews and summarizing the ...
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