Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at!

Planning the Research Project

“He who fails to plan, plans to fail.”


After laying the foundations of your research (i.e., going through the issues discussed in the first five chapters), you can commence undertaking the research, which is the focus of this part of the book. However, before you physically do the research, it is essential to map out the various stages that will need to be undertaken and identify what needs to be done. As part of this, you should be aware of various issues and problems that could arise during the project and ensure that your research plan takes into account these potential pitfalls as well as any critical time issues such as the deadlines for ethics applications and when the assignment is ...

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