Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at!

Ethical Considerations

“You will need to ensure that no harm occurs.”

The consideration of ethics in research, as well as business, is of growing importance. For example, ethical issues in business associated with high profile companies such as Enron, Arthur Andersen, and WorldCom have raised attention from the public, policy makers, business practitioners, and universities (Nill & Schibrowsky, 2005; Singhapakdi, 2004). In fact, even breaches of academic integrity have been publicized recently (Bhattacharjee, 2013). It is, therefore, critical that you understand the basics of ethical research and how this might affect your research project. Research ethics is more than simply filling out forms; it is undertaking research in a way that does no harm but also relates to how one communicates the information in regard ...

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