Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at!

The Role of the Supervisor

“In dealing with ‘disagreements’ between yourself and your supervisor(s), it is important to remember that it is your research.”

You may not have previously undertaken a research project similar to the one presently being completed. In some research projects, you will require extensive one-on-one assistance from your professor in his or her capacity as your academic supervisor (Mouton, 2001). Their assistance will differ significantly depending on the type of project, level of study, and whether it is an individual or group project. That is, an undergraduate professor supervising a group project will focus on a different issue from that of a professor supervisor of an honors thesis. If you are in a group project, you will also indirectly be supervising ...

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