Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at!

Choosing a Topic

“In the process of doing this assignment, I found that cooperation is a very important thing. It helps us avoid making many mistakes and do an efficient job in a short time.”

Business Student

This chapter examines issues associated with selecting a topic for your research project. It is essential that you formalize your topic as soon as possible in order to ensure that you are focused. Defining a topic is the first and most important step in the research project process. According to Sharp, Peters, and Howard (2017, p. 27), “Until a topic has been selected the research cannot be said to be underway”; however, if the topic is poorly chosen or defined, it will adversely affect all other aspects of the ...

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